Over a billion people use Facebook, Instagram and SnapChat every day. You can target customers where they are the most. Using what you know about your customers—like demographics, interests, and behaviors—you can connect with people similar to them.
With the ability to target social media users, you can reach your customers where they are at the fraction of the cost of other forms of advertising.
Demographics – Choose people based on traits like age, gender, relationship status, education, workplace, job titles and more.
Location – Reach people in areas where you want to do business.
Interests – Find people based on what they’re into, like hobbies, favorite entertainment and more.
Behaviors – Reach people based on their purchase behaviors, device usage, and other activities.
Web visitors – Retarget people who visit your website.
Lookalike Audiences – This helps you find people on Facebook who are similar to your customers.